Baja California Sur is a land of contrasts and that is where its main attraction lies. Those who travel through the southern Californian territory will find during their journey multiple surprises: warm beaches, estuaries, mangroves, oases, palm groves, picturesque magical towns, a unique, imposing desert flora. Rock art, ancient missions as well as modern and functional cities complemented with first-rate tourist infrastructure.
Like the two seas that embrace it, Baja California Sur represents its duality, in multiple ways: the haughtiness of tropical oases coexists in harmony with the simplicity of the desert; the union of the imposing Pacific Ocean, with the calm Sea of ??Cortez; the trace of our ancestors reflected in cave paintings, with missionary temples; and fantastic beings, like the gray whale, living in harmony with man, their former hunter.
In Baja California Sur, the traveler will find, in addition to the great beauty of its landscape and spectacular sunsets, a wide range of first-class tourism: world-class hotels and spas, restaurants with a rich gastronomic variety, modern night entertainment centers and for families. , shopping malls with prestigious stores and brands, world-renowned golf courses, the best beaches, abundant sport fishing, diving, ecotourism activities, extreme sports and interesting prehistoric and colonial vestiges.
Baja California Sur offers a myriad of attractions and activities that make it the ideal place to vacation whether for rest, entertainment or business and where the most valuable thing that the traveler will find, will be the characteristic hospitality of its inhabitants, in addition to the tranquility and security that is breathed in all its territory; All those who live or have visited this wonderful place cannot deny the harmony and freedom of the region, where man and nature coexist in perfect balance.
The Baja California Sur Tourism Trust (FITUES) is a parastatal body formed by the Government of Baja California Sur and a private initiative whose main objective is to promote the destinations and tourist attractions of the State of Baja California Sur nationally and internationally through of advertising and marketing strategies.
The role that the State Tourism Trust has played in tourism development in destinations is of great importance. This has been possible thanks to the availability of the economic resources that the hotel associations have contributed for the exclusive use of tourism promotion and dissemination of the same.